Google AdSense Ad Formats

Love Google AdSense? Here’s one more reason to do so. Google AdSense Ad Formats already have wide range of wide formats. So what is this all about? You may be wondering. Well, the main crux of this article is to get you introduced to the latest ad format released by Google. Since long time, we publishers have been asking for a specific ad format & Google was kind enough to honor our requests and they have released a new ad format that can make money online for you by manyfold. Read on to find  out more.

Google AdSense Ad Formats

For people who don’t know what Google AdSense, here is a brief intro. Assuming that you own a website, Google AdSense is a simple & free way to earn money online by displaying ads served by Google. In short, consider it this way. You lease out space on your website/blog to Google and they reward you for placing their ads on your website, when the ads are clicked (official Terms & Conditions apply).

So that said, let’s see what the current Google AdSense Ad Formats are. Here is a list:

• 120 x 90 – Vertical Small
• 125 x 125 – Button
• 120 x 240 – Vertical Banner
• 120 x 600 – Skyscraper
• 160 x 90 – Vertical Medium
• 160 x 600 – Wide Skyscraper
• 180 x 150 – Small Rectangle
• 180 x 90 – Vertical Large
• 200 x 90 – Vertical X-Large
• 200 x 200 – Small Square
• 234 x 60 – Half Banner
• 250 x 250 – Square
• 300 x 250 – Medium Rectangle
• 320 x 50 – Mobile Banner
• 336 x 280 – Large Rectangle
• 468 x 15 – Horizontal Medium
• 468 x 60 – Banner
• 728 x 15 – Horizontal Large
• 728 x 90 – Leaderboard

Seems like a lot. Isn’t it? Yes! But still the scope of earnings differ from one website to others. We will discuss about how to earn more money out of Google AdSense in another article.

Introducing latest Google AdSense Ad Format

Finally, we are here. The part that you have been waiting for. So let’s put our hands together and welcome the latest ad format – “300×600″, also called “Large Skyscraper“. Wondering how it would look in real time? Worry no more. We got it covered. Take a look at the ad below:

Google AdSense Ad Format – 300×600 – Large Skyscraper

If you are wondering how I got that, maybe you haven’t noticed the big vertical ads appearing in the right hand sidebar. The image shown above may vary depending upon the ad and upon the content.

Why use 300×600 Google AdSense Ad Format?

Well, here are the reasons:

1. It mainly occupies more space on your website thereby making the ads more noticeable. And the much more noticeable the ads are, the much better are the chances that the ad will attract user attention & the much better chances of click-through & possible sales. So this larger & taller ad format (called as Half page unit or the Large Skyscraper) let’s you make more money as advertisers usually end up paying more money for bigger ad units (such as this) & you get a cut from it, in the form of revenue.

2. The Half page unit let’s advertisers fit more relevant content into the ad so that it makes much more sense and meaningful to the users to understand the importance of the product in the ad & possibly it’s value and eventually get users to click on the ad for the purchase of a related product or any other activity. Since it takes more space, advertisers can now show more of video content, animation etc. so that it adds meaning to the ad shown and thus add more meaning to their business.

3. Due to the above mentioned reasons, the demand for  the Large Skyscraper is increasing everyday and it offers scope of increase of revenue for publishers.

So what should you do to implement the 300×600 ad in your website?

Primarily, keep providing great quality content as you have always done. Then here are the steps you can follow:

1. Login into your Google AdSense account.
2. Click on “My Ads” tab.
3. Select the 300×600 Ad format from within the dropdown again the “Ad Size” label. Following is a screenshot:

Google AdSense Ad Format – Select 300×600 unit

4. Enter the other details & click on the “Save” button to save it to your Ad inventory or click “Save and get code” to copy the code and paste it in your website.

5. Wait for the revenue to roll up 🙂

That’s it for adding the latest 300×600 Google AdSense Ad format to your website!

An important note:

Just make sure that you have enough vertical space for the ad to show up. Don’t try to squeeze the Half page ad unit in, if you are low on space or if you are risking user experience. You are better off using an ad format that you may be currently using rather than forcing the bigger ad unit if you feel that you may risk ruining the look of the page by placing it in.

Your turn!

Have you tried the 300×600 Google AdSense Ad Format in your website / blog? Did you see any improvement in your revenue after you have added it? Feel free to share your experiences by commenting below.